
SWISS - VIET
ECONOMIC FORUM
2025
The Swiss-Viet Economic Forum (SVEF) 2025 in Zurich is co-organized by the Embassy of Vietnam in Switzerland and the Swiss-Viet Economic Forum Organization. It aims to deepen bilateral and multilateral cooperation in trade, investment, innovation, and education between Switzerland, Vietnam, and international partners.
June 23, 2025

ABOUT SWISS - VIET ECONOMIC FORUM 2025
TRADE & INVESTMENT PARTNERSHIP
TECHNOLOGY INNOVATION & DIGITAL TRANSFORMATION
INTERNATIONAL FINANCIAL CENTER
EDUCATION, TALENT & HUMAN CAPITAL DEVELOPMENT

AGENDA
June 10, 2025
Pre-Forum Reception & Delegation Briefings
June 23, 2025
Main Forum Day
June 24, 2025
Thematic Workshops & Focused Exchange
Main Forum Day
Location: Aula KOL-G201, University of Zurich, Rämistrasse 71, 8006 Zürich, Switzerland.
The Main Forum Day brings together high-level government representatives, leading businesses, academic institutions, and multilateral actors to shape the next chapter of Swiss-Vietnamese cooperation. Going beyond bilateral dialogue, the Forum positions the Swiss-Vietnamese partnership as a strategic bridge for EU–ASEAN collaboration in innovation, finance, education, and sustainable growth.
08:00 – 09:00 | Registration & Networking Breakfast
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Exhibition booths from Swiss and Vietnamese companies
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Facilitated B2B matchmaking coordinated by SVEF and partners
09:00 – 09:50 | Opening Ceremony & Morning Keynote Addresses
Theme: Swiss-Vietnamese Comprehensive Partnership and the Strategic Role Between ASEAN, Europe and Beyond
Overview:
Insights from diplomatic and institutional leaders from both Vietnam and Switzerland will highlight the strategic importance of the bilateral relationship in today’s evolving global context. Framing discussions will explore the role of Vietnam and Switzerland as trusted partners in building innovation-driven, resilient, and inclusive economic systems—positioning the strategic relationship between Europe, Asia, and beyond.
Speakers:
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H.E. Ambassador Phung The Long, Ambassador of Vietnam to Switzerland
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Dr. Philipp Rösler, President of SVEF
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H.E. Ambassador Thomas Gass, Ambassador of Switzerland to Vietnam
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Prof. Harald Gall, Dean, Faculty of Business, Economics and Informatics, UZH
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Ms.Natalie Rast, Head of Bilateral Economic Affairs Asia/Oceania, SECO.
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Mr. Nguyen Anh Tuan, Deputy Director of the Foreign Investment Agency, Ministry of Finance
09:50 – 10:50 | Session I – Trade, Investment & Multilateral Partnerships in a Fragmented World
Theme: Turning Bilateral Agreements into Global Connectivity Models
Overview: This session explores how bilateral trade agreements and public-private partnerships can serve as models for broader regional cooperation. With shifting global supply chains and economic realignments, the discussion will highlight how Vietnam and Switzerland can co-develop sustainable investment corridors, support FTA implementation, and empower strategic industries.
Moderator: Dr. Philipp Rösler, President of SVEF
Keynote: Mr. Le Trieu Dung, Director General, Multilateral Trade Policy Department, Ministry of Industry and Trade of Vietnam (MOIT)
Panelists:
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Ms.Natalie Rast, Head of Bilateral Economic Affairs Asia/Oceania, SECO.
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Mr. Luc Schnurrenberger, Deputy Head of International Relation, Economiesuisse
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Mr. Thomas Hebestreit, CEO of Royal Spirit Group Hong Kong and DBW Deutsche Bekleidungswerke Vietnam
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Dr. Stefan Legge, Vice Director of University Saint Gallen
10:50 – 11:15 | Networking Coffee Break
11:00 – 11:45 | Breakout Session - Business & Legal Workshop Entering Swiss Market (Room KOL G212)
11:00 – 11:45 | Breakout Session - Business & Legal Workshop - Entering Swiss Market
11:15 – 12:30 | Session II – Vietnam as an Emerging International Financial Center
Theme: Positioning Vietnam in the Global Financial Landscape
Overview: This session focuses on Vietnam’s ambition to become a regional financial hub. Key players from Vietnamese and Swiss financial institutions will examine regulatory frameworks, fintech innovation, and opportunities for cross-border investment. It will also highlight how Swiss financial expertise can contribute to Vietnam’s financial modernization.
Moderator: Mr. Son Nguyen, CEO, Aquis Capital
Keynote Speaker: Mr. Ho Ky Minh, Standing Vice Chairman of Da Nang.
Panelists:
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Mr. Le Anh Dung, Deputy Director of Payment System, State Bank of Vietnam
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Mr. Anh Tuan PHUNG, Managing Partner VCI Legal
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Dr. Alfred Mettler, Swiss Finance Institute (SFI)
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Ms. Eva Selamlar-Leuthold, Head of Swiss Financial Innovation Desk
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Ms. Mai Fujimoto, Co-founder of INTMAX
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Mr. Loi Luu – Advisor and Investor, Sygnum Bank
12:30 – 13:30 | Networking Lunch
13:30 – 14:00 | Afternoon Keynote Addresses
Theme: Shaping the Future Together – From Bilateral Success to Global Impact
Overview: Senior representatives from academia, government, and organizations to reflect on how successful bilateral initiatives can be scaled into global impact. Emphasis will be placed on knowledge, capital, and talent flows between Switzerland and Vietnam, and the collaborative frameworks needed to foster stability, sustainability, and growth across sectors and regions.
Speakers:
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Mr. Ivo Sieber – Vice President, SVEF
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Prof. Christian Schwarzenegger – Vice President of UZH
14:00 – 15:00 | Session III – Digital Innovation & Industrial Transformation
Theme: From AI to Industry: Driving Smart Growth through Technology & Cross-Sector Innovation
Overview: With digital transformation at the heart of industrial competitiveness, this session brings together leaders from government, tech, and manufacturing sectors to discuss how AI, semiconductors, and industrial automation can drive co-innovation. The focus is on turning bilateral innovation into scalable industrial solutions.
Moderator: Mr. Stefan Brupbacher, CEO, Swissmem
Keynote Speakers:
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Mr. Rolf Eckert, Business Development Manager at Swiss Center for Electronics and Microtechnology CSEM
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Ms. Sybylle Bachmann, Head of Cooperation, Swiss Cooperation Office, Embassy of Switzerland in Viet Nam
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Panelists:
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Mr. Stefan Brupbacher, CEO, Swissmem
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Mr. Rolf Eckert, Business Development Manager at Swiss Center for Electronics and Microtechnology CSEM
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Ms. Sybylle Bachmann, Head of Cooperation, Swiss Cooperation Office, Embassy of Switzerland in Viet Nam
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Mr. Dzung Tran, FPT Software Senior Vice President and FPT Software Europe Chief Executive Officer, FPT Corporation
15:00 – 15:30 | Networking Coffee Break
15:15 – 16:00 | Breakout Session - Business & Legal Workshop - Entering Vietnamese Market
15:30 – 16:30 | Session IV – Building a Future-Ready Economy: Market Expansion and Human Capital Strategies
Theme: Empowering Global Businesses and Talent to Navigate New Markets in the Digital Economy
Overview:
This session addresses how companies and institutions can successfully expand across borders while building the talent needed for the digital economy. It combines market-entry strategies with workforce development, education diplomacy, and skills mobility to ensure sustainable long-term collaboration.
Moderator: Mr. Roger Jann, Founder & CEO of Nature4growth
Keynote: Lucas Tschan, Representative of SECO Startup Fund
Panelists:
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Mr. Andreas Földényi, Co-CEO and Chairman, Academia Group
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Ms. Angela Di Rosa, Senior Consultant Southeast Asia, Swiss Global Enterprises SGE
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Mr. Stefan Winzenried, CEO and Founder of JANZZ.technology, a Swiss HR Tech Company
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Prof. Harald Gall, Dean, Faculty of Business, Economics and Informatics, UZH
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Mr. Huynh Cong Thang, Co-Founder - Innolab Asia
16:30 – 17:00 | Closing Ceremony & MoUs Announcements
Summary of forum outcomes, signing of institutional agreements, and closing remarks.
17:30 – 19:00 | Closing Reception Dinner
SPEAKERS / PANELISTS

LOOKING BACK AT 2024
"The Swiss - Viet Economic Forum 2024 was a key milestone in strengthening economic ties between Switzerland and Vietnam. With insightful discussions and strategic collaborations, the forum set the stage for deeper cooperation in key sectors. Relive the highlights of last year’s event and see how it shaped the future of Swiss-Vietnamese relations."

ABOUT THE VENUE




Location:
University of Zurich, Rämistrasse 71, 8006 Zurich, Switzerland Google Map Embed
Travel Tips:
Zurich Airport > City Center (15 mins by train)
Local transport access with ZVV pass